AI Horizon: Intelligence and Reason in Computers
Introduction Home Essays Resources Contact Info
  Basic CS
General AI
Chess AI

  Source Code
AI Tips and Tricks

  Code Journal
Site Updates


How to Use a Prompt to Create a Logo in Midjourney

No matter what industry you're in, one thing is for sure: A logo is a must-have for your company. A logo gives a business a unique identity, leaves a lasting impression on customers, and helps the company stand out from rivals. Unfortunately, there isn't always room in the budget to hire a professional graphic artist. With recent advances in artificial intelligence (AI), though, that's no longer a problem.

AI image generators can create unique logo designs for your business with nothing more than a simple prompt. They cost significantly less than hiring a graphic artist, with some being completely free. There are plenty of image generators to choose from, but one of the best is Midjourney. All you need to do is write a prompt and the AI will create a logo for you in seconds.

What Is a Prompt?

Prompts are instructions you give to AI tools so that they know how to respond and, in the case of image generators, what to create. Due to the natural language processing features that AI has, there's no need to have any coding or programming knowledge. You can explain the instructions in plain language just as you would to a human. However, the technology is still developing, and it isn't perfect quite yet. That's why it helps to know exactly what to include when writing a prompt to create a logo in Midjourney.

How to Write a Prompt to Create a Logo in Midjourney

When crafting a prompt to create a logo in Midjourney, make a list of the specifics you know you want to include. These details could include color, art style, and specific imagery. Once you have an idea of how you want your logo to look, write a prompt using this template:

/imagine [type] logo of a [subject], [style], [additional details]

The words in the brackets will need to be replaced with your preferences. Here's a breakdown of what each of those terms refers to.


"Type" is the kind of logo you want to create. Logos come in a variety of types, including:

  • Wordmark: This type of design writes out the company name uniquely and stylishly. Companies with wordmark logos include Google, FedEx, and Coca-Cola.
  • Letterform: Letterform-type logos only use one letter in their design. Most commonly, it's the first letter of the company name. Companies with letterform logos include Netflix, Facebook, and McDonald's.
  • Monogram: Monogram logos use the company's initials to create a recognizable design. Companies with monogram logos include CNN, HBO, and IBM.
  • Symbol: Also known as pictorial marks and brand marks, symbol logos use images and icons based on real-world objects to represent the company. Companies with symbol logos include Target, Apple, and Instagram.
  • Abstract: Abstract logos also use images and icons but are not based on any real objects. Companies with abstract logos include Nike, Pepsi, and Adidas.
  • Mascot: Mascot logos rely on characters to represent the company. Companies with mascot logos include KFC and Planters.
  • Emblems: Emblem logos have a crest or shield-like design that incorporates images and text. Companies with emblem logos include the NFL, Harley-Davidson, and Warner Brothers.
  • Combination Marks: Combination marks don't conform to a shield-like shape as emblems do, but they do use images and text in their design. Companies with combination mark logos include NBC, Taco Bell, and Lay's.


The "subject" is your logo's primary focus. The subject can be almost anything, including a person, place, thing, or idea. For example, an apple is the subject in the Apple logo.


"Style" refers to the art style you want to use to create your logo. Specifying this will help ensure that the AI creates an image as close to your vision as possible. Examples of different art styles you can use include:

  • Pop Art: Pop culture images rendered in bright colors
  • Art Nouveau: Intricate patterns with bold lines in earthy colors
  • Minimalist: Neutral colors with clearly defined lines and space

Additional Details

"Additional details" are simply anything else you want to make sure is included in your logo. These details could include certain shapes, colors, fonts, or anything else.

Prompt Examples

  • /imagine a letterform logo of a J, art nouveau, dark greens and browns
  • /imagine a mascot logo of a pirate, pop art, hook hand
  • /imagine a monogram logo of a B and N, minimalist

These are just a few examples to get you started. Your logo should be unique to your business, so only you know how it should best be designed. Take some time and play around with different prompts until you find one that seems perfect to you.

If you need help coming up with ideas, here are some great resources for designing logos:

© 2001 - 2023
All content is written and published by the people at or affiliated with AI Horizon <>.

Please see our Privacy Policy